User Reactivation:
Scenario:
Users that have logged-in today and had not been active for >30 days (inactive user until today). We want to let them know about recent updates so we can reactivate their interest as users.
Benefits:
By communicating recent updates or launching reminders in an effective way, you increase the chances of attracting these users back.
Example:
Step 1: Welcome message (Modal)
Mention what’s new and invite the user to take the flow to do a real interaction with this new update.
TIP: Use a fun giphy or picture alongside the welcome message.
Step 2: Recent updates (Modal)
Mention what’s new in the platform and take the users where they can find more information.
TIP: Use short and effective messages, highlight the benefits.
Final step: Access more info (Tooltip)
In this case, the access to all information on updates is highlighted so the user can click on there.
TIP: You could also take the users directly to a Knowledge Base article, or another relevant page.
NOTE: in order to set up the log-in condition, you can do it as follows (type “Event” first):
