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Segments are user groups with certain characteristics (attributes). They’re useful to segment your audience very simply. This way, you can hiper-personalize all your communications in FROGED very easily, and also monitor those segments closely within “Contacts”.

👉 Value: Segmentation offers great value to your business since they let you group a group of users that meet certain criteria, not only attributes related to the contact (location, plan, user type, etc) but also actions they perform or don’t perform in your platform (events).

This segmentation is dynamic. When a client meets the conditions set (attributes and/or events) it will enter in the created dynamic segment and if it ever stops meeting those conditions, it will leave the segment automatically.

This allows you to communicate with your clients in a highly personal, but automatic, way. For example, you can launch campaigns  to dynamic segments (that track current behavior) instead of just to static segments (that only take attributes into account).

To create a dynamic segment you only need to go to Contacts > Add desired condition or group of conditions in the filters > Save filter as segment:

Once the segment is created, you’ll have it at hand in the menu “Workspace Segments” within Contacts: