How to create contact segments

The easiest way to segment your audience

Segments are user groups with certain characteristics (attributes). They’re useful to segment your audience very simply. This way, you can hiper-personalize all your communications in FROGED very easily, and also monitor those segments closely within “Contacts”.

👉 Value: Segmentation offers great value to your business since they let you group a group of users that meet certain criteria, not only attributes related to the contact (location, plan, user type, etc) but also actions they perform or don’t perform in your platform (events).

This segmentation is dynamic. When a client meets the conditions set (attributes and/or events) it will enter in the created dynamic segment and if it ever stops meeting those conditions, it will leave the segment automatically.

This allows you to communicate with your clients in a highly personal, but automatic, way. For example, you can launch campaigns  to dynamic segments (that track current behavior) instead of just to static segments (that only take attributes into account).

To create a dynamic segment you only need to go to Contacts > Add desired condition or group of conditions in the filters > Save filter as segment:

Once the segment is created, you’ll have it at hand in the menu “Workspace Segments” within Contacts:

What else can I do with contact segments once created?
Segments are not only useful for tracking a specific group of contacts / users within the Contacts section, you can do so much more! Segments are a quick way to personalize all your FROGED communications, by allowing you to filter the audience directly as a specific segment. These include: Automessages, Behavioral Emails, Email Campaigns, Flows and NPS. 

It's very simple! For any of the above, in the "Condition" step, just click on Load Segment and select the desired one from the list:

This way you don't need to create the filters manually again. Isn't it great?

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