Segments are user groups with certain characteristics: Attributes. They’re useful to segment your audience very simply. This way, you can hiper-personalize all your communications in FROGED very easily, and also monitor those segments closely within “Contacts”.
Segmentation offers great value to your business since they let you group a group of users that meet certain criteria, not only attributes related to the contact (location, plan, user type, etc) but also actions they perform or don’t perform in your platform (Events).
This segmentation is dynamic. When a client meets the conditions set (Attributes and/or Events) it will enter in the created dynamic segment and if it ever stops meeting those conditions, it will leave the segment automatically.
This allows you to communicate with your clients in a highly personal, but automatic, way. For example, you can launch campaigns to dynamic segments (that track current behavior) instead of just to static segments (that only take attributes into account).
How do I create a new Contacts' segment?
You only need to go to Contacts and create a new segment (by clicking the + symbol next to Segments), enter the segment information and filters, and save. Watch this video to see it in more detail:
- Public Segments: Segments visible to all agents/users, regardless of their permissions.
- My Segments (Private): Segments visible only to yourself.
- Protected Segments: segments visible to agents/users that have the right agent permissions.
- Segments are not only useful for tracking a specific group of contacts / users within the Contacts section, you can do so much more! Segments are a quick way to personalize all your FROGED communications, by allowing you to filter the audience directly as a specific segment. These include: Automessages, Behavioral Emails, Email Campaigns, Flows and NPS.
- Track Events for more than 14-days: FROGED only keeps Events data under the menu "Live Stream" for the last 14 days:
