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What are Behavioral Emails?

This one of our most powerful tools! 

You do not want to be the typical company that keeps spamming its users every other day, right?

Behavioral Emailing is a great tool to send relevant and personalized emails based on your user's actions.

Learn how to make your behavioral emails more personalized to improve their open and read rate here: Personalized Messages Using Variables .

What 's the difference between Behavioral emails and Emails Campaigns?

Behavioral emails differ from the more traditional email campaigns behavioral emails will be triggered by a certain event that your contacts have carried out.

But what exactly is an event?

Events are the actions that are carried out within your website. Events give you very valuable information about your users.

Froged offers many different events by default. To see these events, go to Settings > Events > View Default. 

With Froged, the sky is the limit. You can create as many events as your heart desires! Click here to find out how to create Events.

A very commonly used example of a behavioral email would be a welcome email that your receive a few minutes after you sign up on a platform for the first time.

Now that you are more aware of how behavioral emails are, it's time to start creating your own! To do so, click on How To Create Behavioural emails?


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