Personalized Messages Using Variables

You can add variables to your in-app messages and emails, both behavioral emails and regular mailing campaigns to create personalized messages. By being more personal using these variable you will increase the engagement and effectiveness of your messages. 

To add any variable, type $ when writing an automessage or an email and, choose the attribute you want. You can also add the custom attributes you had previously made.

You can also add predefined attributes as personalized variables without having to use the $ symbol. If you were to add the contact's name, you would need to type {{contact.attribute_name}}

For your custom attributes, type {{contact.Attributes.custom_attribute_name}}.

To make your behavioral emails more personalized, you can use event properties as personalized variables by typing: {{event.attribute_name}}

Go check out this article if still haven't created your custom attributes: Attributes.  
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