Attributes are the properties that you can track, either automatically or manually.
These attributes allow detailed monitoring of what your users are doing on your app and provide very relevant information when it comes to making decisions, improving your sales, highlighting your business or segmenting the audience.
There are two types of attributes:
- On one hand, we have the attributes related to events, those that can be connected with events. They'll provide you information about what is happening on your platform (if you want more information about this topic, go to Events).
- On the other hand, we have the attributes related to contacts which, as we have mentioned, provide us with detailed information about the users and contacts of your website or platform.
Froged comes integrated with a series of attributes that have been predefined, that you can use from the start. But if necessary, you can create new customized attributes. You can collect this information in two ways:
1. Automatically, by coding it into your application so it automatically collects that data ( for more information: SDK javascript ).
2. These attributes can be manually assigned to a contact from the Contacts panel, by modifying the information we have about them.
The predefined attributes within your Froged platform are the following:
| Property Name | Property Description |
|---|---|
| UserName | Nick or username of the contact |
| Name | The contact's full name |
| First Name | The contact's first name |
| Last Name | The contact's last name |
| User ID | A unique identifier to map a contact with a user in your app |
| A contact's primary email address | |
| City | A contact's city of residence |
| Postal code | Strings of numbers and letters that help postal services determine where a piece of mail is being sent to |
| Notes | Comments about contact |
| Region | Each of the territorial divisions of a country |
| State | The contact's state of residence |
| Phone Number | The contact's primary phone number |
| Street Address | The contact's street address, including apartment or unit # |
| Country | The contact's country of residence. This might be set via import, form, or integration. |
| Lat | Latitude |
| Lon | Length |
| Browser | Contact browser |
| Tags | Labels for your contacts that allow you to segment them into a different group with similar characteristics |
| Newsletter | Contact is subscribed |
| Last Contacted Date | The date the contact was last contacted by you or your team by live chat or email |
| Sessions | The number of contact sessions |
| Device | Tablet, mobile, desktop |
| First Seen | The first time the contact has been seen in the app |
| Date of Birth | The date of birth of the contact |
| Gender | The gender of the contact |
| Last Seen | The last time the contact has been seen on the platform |
| Last Heard From Date | The date the contact last contacted you via chat or email |
| Company Name | The name of the contact's company. This is separate from the name property of the contact's associated company and can be set independently. |
| Title | Job title |
| Page Title | The main title of the page |
| Description | Free description |
| Website URL | The contact's company website |
| User Agent | It tells you who the agent assigned to that user is |
| Referrer | Tells you where the visits come from |
| Initial Referrer | Tells you where the visitor came from the first time |
| User-agent | Browser |
| Os | Operative system |
| IP Address | The contact's IP address |
| UTM Source | It is used to indicate the source of the link - for example, Google or Newsletter |
| UTM Medium | It is used to inform the medium from which it was clicked - for example, email or social networks |
| UTM Term | This variable is used to identify the keywords by which you can find a link in search engines. It is a field only used for paid searches. Example: utm_term = online marketing strategies |
| UTM Content | This parameter is used to differentiate ads or links that lead to the same URL. Examples: utm_content = logolink or utm_content = textlink |
| UTM Campaign | Utm_campaign is used to identify the promotion of a particular product or a strategic campaign. Example: ‘Web visits increase’ |
| Spam | Contact has marked an email as spam |
| Unsubscribed | Contact has unsubscribed from your email |
| Bounced | Invalid address or other problems |
| Dropped | An email has never arrived |