Attributes are inherent characteristics of a given user. An attribute can be of a Contact (Eg. "country", "email", "type of plan", "name", "language", etc) and, very rarely, of an Event, Eg. "upload a document in PDF format" ("in pdf" is a specific attribute of the event upload a doc).
Attributes are also properties that you can track, either automatically or manually.
These attributes allow detailed monitoring of what your users are doing on your app and provide relevant information for making decisions, improving your sales or segmenting the audience before sending communications out (automessages, flows, emails, etc).
Types of attributes - please note that most of the times, you'll be using contact attributes (event attributes are not so common):
- Related to contacts: inherent characteristics of a given user/contact of your platform. Eg. "country", "email", "type of plan", "name", "language", etc.
- Related to events: those that can be connected with events. They'll provide you information about what is happening on your platform (if you want more information about this topic, go to Events). "Eg. "upload a document in PDF format" (in pdf is a specific attribute of the event upload a doc).
- Related to Accounts: These attributes allow detailed monitoring of what your users are doing on your app and provide relevant information for making decisions, improving your sales or segmenting the audience before sending communications out (automessages, flows, emails, etc).
2. Manually: watch the following video to learn how easily you can do this:
Once your attribute is created, it’s important that we know where it will appear and how to organize your workspace in FROGED’s contact database. Also, you now need that the new attribute gets populated with information within each contact. This can be done manually importing your contacts (read this article) including a column with the new attribute created, and also automatically like explained in option 1 above.
|Property Name||Property Description|
|UserName||Nick or username of the contact|
|Name||The contact's full name|
|First Name||The contact's first name|
|Last Name||The contact's last name|
|User ID||A unique identifier to map a contact with a user in your app|
|A contact's primary email address|
|City||A contact's city of residence|
|Postal code||Strings of numbers and letters that help postal services determine where a piece of mail is being sent to|
|Notes||Comments about contact|
|Region||Each of the territorial divisions of a country|
|State||The contact's state of residence|
|Phone Number||The contact's primary phone number|
|Street Address||The contact's street address, including apartment or unit #|
|Country||The contact's country of residence. This might be set via import, form, or integration.|
|Tags||Labels for your contacts that allow you to segment them into a different group with similar characteristics|
|Newsletter||Contact is subscribed|
|Last Contacted Date||The date the contact was last contacted by you or your team by live chat or email|
|Sessions||The number of contact sessions|
|Device||Tablet, mobile, desktop|
|First Seen||The first time the contact has been seen in the app|
|Date of Birth||The date of birth of the contact|
|Gender||The gender of the contact|
|Last Seen||The last time the contact has been seen on the platform|
|Last Heard From Date||The date the contact last contacted you via chat or email|
|Company Name||The name of the contact's company. This is separate from the name property of the contact's associated company and can be set independently.|
|Page Title||The main title of the page|
|Website URL||The contact's company website|
|User Agent||It tells you who the agent assigned to that user is|
|Referrer||Tells you where the visits come from|
|Initial Referrer||Tells you where the visitor came from the first time|
|IP Address||The contact's IP address|
|UTM Source||It is used to indicate the source of the link - for example, Google or Newsletter|
|UTM Medium||It is used to inform the medium from which it was clicked - for example, email or social networks|
|UTM Term||This variable is used to identify the keywords by which you can find a link in search engines. It is a field only used for paid searches. Example: utm_term = online marketing strategies|
|UTM Content||This parameter is used to differentiate ads or links that lead to the same URL. Examples: utm_content = logolink or utm_content = textlink|
|UTM Campaign||Utm_campaign is used to identify the promotion of a particular product or a strategic campaign. Example: ‘Web visits increase’|
|Spam||Contact has marked an email as spam|
|Unsubscribed||Contact has unsubscribed from your email|
|Bounced||Invalid address or other problems|
|Dropped||An email has never arrived|
Check this article to learn more about Events