Attributes are the properties that you can track, either automatically or manually.

These attributes allow detailed monitoring of what your users are doing on your app and provide very relevant information when it comes to making decisions, improving your sales, highlighting your business or segmenting the audience.

There are two types of attributes:

  • On one hand, we have the attributes related to events,  those that can be connected with events. They'll provide you information about what is happening on your platform (if you want more information about this topic,  go to Events).
  • On the other hand, we have the attributes related to contacts which, as we have mentioned, provide us with detailed information about the users and contacts of your website or platform.

Froged comes integrated with a series of attributes that have been predefined, that you can use from the start. But if necessary, you can create new customized attributes.  You can collect this information in two ways:

1.  Automatically, by coding it into your application so it automatically collects that data ( for more information: SDK javascript ). 

2. These attributes can be manually assigned to a contact from the Contacts panel, by modifying the information we have about them.


The predefined attributes within your Froged platform are the following:

Property NameProperty Description 
UserNameNick or username of the contact
NameThe contact's full name
First NameThe contact's first name
Last NameThe contact's last name
User IDA unique identifier to map a contact with a user in your app
EmailA contact's primary email address
CityA contact's city of residence
Postal codeStrings of numbers and letters that help postal services determine where a piece of mail is being sent to
NotesComments about contact
RegionEach of the territorial divisions of a country
StateThe contact's state of residence
Phone NumberThe contact's primary phone number
Street AddressThe contact's street address, including apartment or unit #
CountryThe contact's country of residence. This might be set via import, form, or integration.
BrowserContact browser
TagsLabels for your contacts that allow you to segment them into a different group with similar characteristics
NewsletterContact is subscribed
Last Contacted DateThe date the contact was last contacted by you or your team by live chat or email
SessionsThe number of contact sessions
DeviceTablet, mobile, desktop
First SeenThe first time the contact has been seen in the app
Date of BirthThe date of birth of the contact
GenderThe gender of the contact
Last SeenThe last time the contact has been seen on the platform
Last Heard From DateThe date the contact last contacted you via chat or email
Company NameThe name of the contact's company. This is separate from the name property of the contact's associated company and can be set independently.
TitleJob title
Page TitleThe main title of the page
DescriptionFree description
Website URLThe contact's company website
User AgentIt tells you who the agent assigned to that user is
ReferrerTells you where the visits come from
Initial ReferrerTells you where the visitor came from the first time
OsOperative system
IP AddressThe contact's IP address
UTM SourceIt is used to indicate the source of the link - for example, Google or Newsletter
UTM MediumIt is used to inform the medium from which it was clicked - for example, email or social networks
UTM TermThis variable is used to identify the keywords by which you can find a link in search engines. It is a field only used for paid searches. Example: utm_term = online marketing strategies
UTM ContentThis parameter is used to differentiate ads or links that lead to the same URL. Examples: utm_content = logolink or utm_content = textlink
UTM CampaignUtm_campaign is used to identify the promotion of a particular product or a strategic campaign. Example: ‘Web visits increase’
SpamContact has marked an email as spam
UnsubscribedContact has unsubscribed from your email
BouncedInvalid address or other problems
DroppedAn email has never arrived

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