Attributes are inherent characteristics of a given user. An attribute can be of a Contact (Eg. "country", "email", "type of plan", "name", "language", etc) and, very rarely, of an Event, Eg. "upload a document in PDF format" ("in pdf" is a specific attribute of the event upload a doc).

Attributes are also properties that you can track, either automatically or manually.

These attributes allow detailed monitoring of what your users are doing on your app and provide relevant information for making decisions, improving your sales or segmenting the audience before sending communications out (automessages, flows, emails, etc).

Types of attributes - please note that most of the times, you'll be using contact attributes (event attributes are not so common):

  • Related to Contacts: inherent characteristics of a given user/contact of your platform. Eg. "country", "email", "type of plan", "name", "language", etc. 
  • Related to Events:  those that can be connected with events. They'll provide you information about what is happening on your platform (if you want more information about this topic,  go to Events). "Eg. "upload a document in PDF format" (in pdf is a specific attribute of the event upload a doc).
  • Related to Accounts: these attributes allow detailed monitoring of what your users are doing on your app and provide relevant information for making decisions, improving your sales or segmenting the audience before sending communications out (Automessages, Flows, Emails, etc).

FROGED offers a series of predefined attributes, that you can use from the start. But if necessary, you can create new customized attributes.  2 ways for doing this:

1.  Automatically: by setting it up in your code. For more info see section "SET" within the article SDK javascript. After doing it correctly this information will update automatically in your contacts database within FROGED. We provide an Installation Plan to facilitate it. 

2. Manually: watch the following video to learn how easily you can do this:

Once your attribute is created, it’s important that we know where it will appear and how to organize your workspace in FROGED’s contact database. Also, you now need that the new attribute gets populated with information within each contact. This can be done manually importing your contacts (read this article) including a column with the new attribute created, and also automatically like explained in option 1 above.

IMPORTANT: If you have already created a custom attribute, it is not possible to modify either its name or its typology. In that case, you would have to create a new one and make sure that the relevant change is made in your integration (that's why we don't allow you to modify the name, otherwise, the data of that attribute would not be automatically transferred).

The predefined attributes within your FROGED platform are the following:

Property NameProperty Description 
UserNameNick or username of the contact
NameThe contact's full name
First NameThe contact's first name
Last NameThe contact's last name
User IDA unique identifier to map a contact with a user in your app
EmailA contact's primary email address
CityA contact's city of residence
Postal codeStrings of numbers and letters that help postal services determine where a piece of mail is being sent to
NotesComments about contact
RegionEach of the territorial divisions of a country
StateThe contact's state of residence
Phone NumberThe contact's primary phone number
Street AddressThe contact's street address, including apartment or unit #
CountryThe contact's country of residence. This might be set via import, form, or integration.
BrowserContact browser
TagsLabels for your contacts that allow you to segment them into a different group with similar characteristics
NewsletterContact is subscribed
Last Contacted DateThe date the contact was last contacted by you or your team by live chat or email
SessionsThe number of contact sessions
DeviceTablet, mobile, desktop
First SeenThe first time the contact has been seen in the app
Date of BirthThe date of birth of the contact
GenderThe gender of the contact
Last SeenThe last time the contact has been seen on the platform
Last Heard From DateThe date the contact last contacted you via chat or email
Company NameThe name of the contact's company. This is separate from the name property of the contact's associated company and can be set independently.
TitleJob title
Page TitleThe main title of the page
DescriptionFree description
Website URLThe contact's company website
User AgentIt tells you who the agent assigned to that user is
ReferrerTells you where the visits come from
Initial ReferrerTells you where the visitor came from the first time
OsOperative system
IP AddressThe contact's IP address
UTM SourceIt is used to indicate the source of the link - for example, Google or Newsletter
UTM MediumIt is used to inform the medium from which it was clicked - for example, email or social networks
UTM TermThis variable is used to identify the keywords by which you can find a link in search engines. It is a field only used for paid searches. Example: utm_term = online marketing strategies
UTM ContentThis parameter is used to differentiate ads or links that lead to the same URL. Examples: utm_content = logolink or utm_content = textlink
UTM CampaignUtm_campaign is used to identify the promotion of a particular product or a strategic campaign. Example: ‘Web visits increase’
SpamContact has marked an email as spam
UnsubscribedContact has unsubscribed from your email
BouncedInvalid address or other problems
DroppedAn email has never arrived

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