Email Campaigns Metrics

Implementing Email Campaigns for your users is essential for several reasons. First, it allows you to establish direct and personalized communication with your audience, keeping them informed about your latest updates, promotions, and valuable content. Email Campaigns also provide an opportunity to nurture and engage your users, building a strong relationship with them over time. Additionally, email campaigns have proven highly effective in driving conversions and boosting customer retention. By crafting compelling and targeted email campaigns, you can increase brand awareness, drive website traffic, and ultimately, generate more leads and sales for your business. Don't miss out on the power of email campaigns to effectively reach and engage your user base.

Moreover, it's important to measure in order to improve. So, each Email Campaign has its own metrics. 

What does each metric mean?
  • Sent is the number of users to whom the email has been sent.
  • Open is the number of users who have opened the email.
  • Click is the number of users who have clicked within the email.
  • Unsub is the number of users who have unsubscribed through this email.
  • Queue List of contacts who activated behavioral email. If the contacts met these conditions, they received the email.

But wait, there's more

If you click on Campaign funnel, you can view the funnel of your emails. This gives you a quick overview of what you should improve to encourage users to click on your email.

Here you will find these new metrics.
  • Emails requested, which are those that meet the conditions after triggering the event.
  • Emails processed are the emails that have been sent to the users.
  • Emails delivered are the emails that have been successfully delivered to the users.

Related Articles

Was this article helpful?
FROGED Help Center | 2024