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Top 3 Benefits of Having a Knowledge Base
Allowing you customers to rely on a well conducted knowledge base will bring many advantages to your business. Here are the top 3 benefits of implementing a knowledge base:

1. Reduce Customer Support Cost

Implementing a knowledge base can reduce your customer support cost by 67%, isn't that incredible?! But, for this to happen, you need to organize your help documentation.

By organizing your knowledge base into different categories and subcategories, you increase its usability by making the navigation more time-efficient.

Allowing your customers to access any information they may need without having to ask for it, it's a great cost-effective strategy to maintain happy customers. Getting less messages on the chat equals fewer tickets.

2. Increase Customer Retention

Nowadays, customers often prefer finding the answer they're looking for themselves rather than asking for it. A knowledge base gives your customers the chance to help themselves out without you having to intervene.

A customer will find the answer to his/her questions in just a few seconds when accessing your knowledge base. This will provide them with more free time to play around with your tool. The more they use it, the faster they'll get to that desired Aha! moment. This way you'll have happier customers and less churn.

Isn't reducing churn - and increasing customer retention - what you Customer Success Managers and customer-centric businesses are all about?

3. All Your Useful Information in One Place, Available at Any Time

One of the biggest benefits of having a knowledge base is its 24/7 availability. Your customers and team members can access any necessary information whenever and wherever they may need it.

Both your customers and your staff will be able to learn everything they need about your tool and its amazing features from one place.

This is also a great tool for customer support agents - they will be able to access guides or FAQs as often as they need to solve tickets in a more efficient and dynamic way.

These are only the top 3 benefits of implementing a knowledge base system. However, there are many, many more benefits to having a knowledge base accesible to clients and employees.

With the FROGED knowledge base you can develop successful marketing strategies by improving your SEO game.

You can find more information about this here: Grow Your Audience Organically with a SEO-friendly Knowledge Base 
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